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Our Strategy

Recheckit and Helly Hansen has collaborated since 2013.

Helly Hansen has a seasonal offering. We have especially focused on how we can increase the average order value of customers who make a purchase by showing matching accessories for the outfits, and generally how we can push a larger part of the traffic on product and category pages towards checkout.


Multiple successful onsite strategies over the years on three different markets.

Abandonded cart email to help remind customers of their shopping cart.


Helly Hansen and Recheckit have collaborated since 2013, where we started with ideas regarding how we could increase number of conversions on the US and Canadian domains. Today we are working in Europe as well, also focusing on increasing the average order value. Not only do A/B tests show an increase in number of conversions, we are also seeing a higher AOV when customer are using our services.

The Numbers

Conversion rate via email


Increased AOV through our onsite


Results from split tests shows an increase in number of orders


Increased engagement in our messages on traffic that are trying to leave

“We are very satisfied with the custom solutions Recheckit has provided for us. Their technology works well and has contributed to our solid growth in our online store”

Theodor TollefsenGlobal E-Commerce Manager, Helly Hansen

Helly Hansen


Helly Hansen is the leading Scandinavian workwear brand, their sailing gear is worn by world class sailors across all five oceans, and you’ll find HH at more than 200 ski resorts and worn by more than 55 000 ski professionals.

Onsite Email


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